Current one-page simplified resume
Teaching resume and experience
Full-time Lecture at Salt Lake Community College
-Member of Curriculum Committee Improving modern curriculum to fit demands of digital marketing
-presenter at both world trade center (utah) and the mill on digital marketing trends for small business owners from ukraine, romania, nigeria, tanzania, south africa, australia/NZ and others
adjunct faculty instructor at Brigham Young University-idaho
-taught marketing 241 (introduction to marketing), Social media Marketing 101, social media analytics, email marketing courses offered to students
-taught students in all continents aside from antartica. Arranged group work, improved organizational communications, and flow across multiple time zones
-helped over 10 students land local roles in marketing in the salt lake valley (Silicon slopes)
Curriculum additions and case study creation
Taylor swift + sephora
Over the past years, I have enriched the learning experience by incorporating self-developed case studies centered around real-life events. One notable instance is the 2023 Eras Tour led by Taylor Swift, which captivated Swifties nationwide and amassed an impressive $1 billion in total sales. This prompts a compelling exploration into the hypothetical scenario of Taylor Swift and her team collaborating with Sephora for an exclusive makeup contract. Aspiring social media managers would delve into crafting strategic content, identifying key products for promotion, and conducting thorough research. Such practical applications of marketing concepts provide students with invaluable insights into real-world scenarios, preparing them for the challenges they may encounter in their initial marketing roles.
Toothpaste market case study
Global toothpaste market share by type, 2022 research by fortune business insights
helped students create a new product line expansion for toothpaste based on current data, market trends, content, and lifestyle choices using a variety of data.
Best product developed by students:
gum pulling, a new 2023 consumer trend
