College Vine
CollegeVine helps high school students discover their odds of landing in their dream school. it takes into account their gpa, extra-curricular activities, student involvement, and future degrees to help them land scholarships & network with counselors for their future academic and financial needs. 
goal: lower CPA
results: drove $14 CPL down to $2 CPL using UGC tiktok content creation
timeline nutrition
timeline nutrition is an age-defying supplement to help fight anti-aging and empower individuals to have the energy they need for long-lasting energy throughout the day. 
Task: find relevant nutritionists, influencers to launch skincare + nutrition advertisements
results: 
Skincare subscriptions 400% increase in first two months
nutrition: 4 ROAS on initial customer acquisition
improve customer retention and repurchase rate through funnel management + upsells 
eighth day skin
helped brand identify target audience through targeting custom luxury beauty audiences. 
Built funnel from minimal to no traffic to thriving prospecting/retargeting split.
brought in ugc, social proof, press hits, to identify and build trust with customers. 
helped drive subscription focused purchases for the brand. 
Helped build trust to land in Bergdorf Goodman and Neiman Marcus. leaned into it for social proof post entry.
Starting AOV: $140
Ending AOv: $349
Average LTV: $198
Ending LTV: $800+

lifeable vitamins
lifeable is a kids vitamin supplement brand helping both adults and kids get the vitamins and nutrients they need in a gummy supplement. 

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